top of page


Based in Manhattan, AboutFace Agency is a Manhattan-based Content Marketing specialty agency, creating compelling and engaging content that helps brands connect with their target customers. We employ the latest digital distribution strategies o increase brand awareness, build audience mind share, and drive sales. We have the creative talent, strategic planning, social media expertise, and tried-and-tested processes to deliver your brand's story. 

With a specialty in Consumer Tech, B-to-B Cloud, Enterprise Software, Financial Services, Health & Wellness, Real Estate and Video Games, we deliver content-focused campaigns that get results. We have developed content for some of the world’s largest brands, as well as start-ups.   

Strategy informs everything we do, from the people we target to the channels we use to reach them. We perform competitive analyses, conduct content audits, build message ladders, create audience personas, map customer journeys, set performance benchmarks, and more — all to ensure everything we do aligns with a marketing strategy tailored to your business objectives.  We’ll help you uncover the data you need to strategize and publish content that will keep your buyers coming back for more.


Richard Krueger

Content Writer/Producer

Richard is a dynamic content executive with 20+ years of agency/client and editorial experience. Richard has a stellar track record in leading the content creation process, from inception through deployment, and has worked with leading brands and technology start-ups alike. Richard is also a best-selling author and social media marketing expert, having written four books on social media marketing, including best-selling Facebook Marketing for Dummies (Editions I, II, and II) and Facebook Advertising for Dummies.

Ted Smits

Head of Video Production

Ted worked for more than ten years at top public relations agencies such as Shandwick and GCI Group before starting TED-TV Productions.  At TED-TV Ted works as a producer, director and editor.  A graduate of Carnegie-Mellon University, Ted has also directed award-winning documentary and short films.​ TED-TV Productions has a team of camera crews, editors and graphic artists who have extensive professional experience. 

Adam Davis

Head of Advertising

Adam Davis has over 20 years of advertising experience working with companies from small to large. An early digital ad exec for Yahoo &, Adam gained insight into how to leverage digital ad platforms to lower cost of acquisition (COA) and drive ROI.  Adam is an expert in Google AdWords, Bing AdCenter, Facebook and Amazon Sponsored Ads. 

bottom of page